So if you read my last blog post: Wind of Change you were both subjected to some 80s “rock” care of Scorpions and my announcement that I was leaving my then current gig for a new contract.
I’m now happy to formally announce that I’m the new Senior DBA for Invidi.
This is an exciting opportunity for me to work with a fairly young company that has grown exponentially over the last decade to be a leader in targeted television advertising and promotion. Invidi’s technology allows television service providers to simultaneously deliver multiple and distinct commercial streams to different households or set-top boxes during a single commercial break.
What that means is that 2 people watching the exact same program at the exact same time will have a different commercial stream that is suited to them. Through the use of “Audience Classifiers” that take into account what they’re watching, gender, age, income, and geo-location and continual analysis of viewer behavior and click streams you will see a custom set of commercial that are focused to you and your interests.
Pretty cool stuff
Thanks to everyone for their kind words in support of my announcement. If you’ve reached out to me via this blog, email, facebook, or twitter I appreciate all the thoughts and comments.
Have a great day
Enjoy!! (Follow me on Twitter: @ColinStasiuk)